ALCHEMIST

SILENT G CO

SPICY PISCES

Outspeak

In Office

A collection of work from my past professional experiences. From short videos to ​event posters to written articles, creativity takes on a myriad of shapes and sizes.

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In My Room

In My Home

A collection of work made out of passion, inspired by my own personal interests ​which developed into products, digital art, and more.

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In the Classroom

In My Home

A collection of work from my academic pursuits, taking learning by doing to the ​next level through works from user experience design to social media marketing.

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A visionary funky furniture company that boldly breaks free from conventional norms to embrace the extraordinary. With a ​mission to celebrate individuality and creativity, Flora Story crafts pieces that are a vibrant playground of bold design, featuring ​eclectic decorations, textured materials, and an explosion of vibrant colors. Each creation is an expression of joy, designed to ​stand out and infuse spaces with a sense of vibrancy and personality.

COLOUR PALETTE

Fiery Pink

#E7236F

Purple Daze

#8059A1

Mustard

#E6BC42

Fairy Pink

#F3BBCC

Lime Juice

#BEC540

Sandy

#FEE7C8

FAVICON

Conceptionpoint is a herbal supplements brand that aims to help women who are having issues ​conceiving. The business will be selling products online while at the same time, educating the ​community on matters relating to fertility. It is a space for women suffering from infertility to come and ​connect, learn, and purchase effective products.

AcademyGlobal, a trailblazer in the industry. with a footprint that spans over 20 countries across 5 ​continents, offering transformative learning experiences led by seasoned experts. Immersing individuals ​in a wealth of knowledge curated by faculty members boasting extensive backgrounds in senior ​management roles across commercial organisations and government agencies.

BLOG WRITING

Thought-Leadership Article

Delving into the intricacies of supply chain management, the ​article provides a comprehensive roadmap for aspiring ​professionals. Drawing from the expertise of our seasoned ​faculty, each step offers practical guidance and strategic ​insights to navigate the complexities of the field.

MOTION GRAPHICS

Event Recap

As the creator of these captivating recaps, the focus is on delivering immersive storytelling that highlights the key moments and insights ​shared during our events. From workshops to conferences, each video serves as a visual journey, seamlessly blending informative content ​with engaging motion graphics to provide a comprehensive overview of the event's impact.

UTS is one of the leading provider for tertiary education in Australia. In October 2023, UTS ​became the education partner for SXSW Sydney, SXSW is an event where technology, ​innovation, gaming, music, and screen sectors come together with culture.

VIDEOGRAPHY

VOX Pops

The development of videos showcasing direct engagement with the audience through a ​series of interviews. The process of developing these videos include immersing myself into ​student communities to shoot and edit student-based content.

01

Have you heard about ​SXSW Sydney?

02

What do you think robots ​will be like in 2050?

03

Describe SXSW in ​One Word

VIDEOGRAPHY

Informative Videos

A mixture of information and ​entertainment through graphics ​and text. The video is generated ​through the use of organic ​footage blended with subtle ​motion graphics, creating an easy-​to-follow infographic in motion.

CONTENT CREATION

Day In The Life

As a part of the campaign, I developed an employee-generated ​content surrounding my experience as an intern for UTS at the ​event. The content aims for a more personable effect to garner ​student interest towards future internships.

Alchemist is a sister brand to one of Indonesia's makeup brand, Rollover Reaction. Alchemist focuses on ​selling fragrance, launching with four scents. From the enchanting allure of the first spritz to the lingering ​notes that captivate the senses, Alchemist's fragrances promise a journey of exploration and discovery. ​Prepare to be transported to realms of unparalleled aroma as each scent weaves its own narrative, inviting ​you to embrace the essence of luxury and self-expression.

Content

Scent Playlist

Much like curating the perfect playlist, ​Alchemist offers an array of scents, each ​akin to a melodic note in the symphony ​of life. Whether you seek a whimsical ​floral arrangement, an invigorating burst ​of citrus, or the warm embrace of exotic ​spices, Alchemist has a fragrance to suit ​every occasion and personality.

Say goodbye to beauty woes with Rollover Reaction's signature fuss-free approach, promising effortless glamour ​without the hassle. Delve into a world where versatility reigns supreme, as Rollover Reaction unveils a diverse array ​of products boasting multi-purpose qualities. From transformative lipsticks to all-in-one wonders, each creation ​embodies the brand's commitment to simplifying beauty routines while elevating your look to new heights.

PROMOTION

Bundled Up Goodness

With the use of video editing and ​animation, the design dives into a ​whirlwind of color and vibrancy with ​the latest bundle package. This ​campaign is a celebration of all ​things fresh and playful, combining ​our signature fuss-free approach ​with an explosion of fruity hues.

PACKAGING

Revamped Packaging

With an eye for innovation and customer ​satisfaction, Rollover Reaction unveils its latest ​packaging transformation. Infused with modern ​aesthetics and user-centric design, the new ​packaging reflects the brand's commitment to ​excellence and customer delight.

Diceritain is the first integrated peer counselling application for students around Indonesia. The app is a preventive ​service that highlights the importance of the mental health of Indonesian students. The designs consist of ​informative, promotional, stories, and interactive feed posts and stories.

ILLUSTRATION

Indy & Andy

These endearing personalities, ​meticulously crafted through ​illustrations, serve as the ​embodiment of Diceritain's mission ​to prioritise the mental health of ​Indonesian students. Through their ​relatable stories and interactions ​within the app's design, they offer a ​comforting presence and a beacon ​of hope to those navigating the ​challenges of student life.

This visionary mock-up brand concept ignites the senses, weaving together the dynamic worlds of music and ​perfume. Conceived as a tribute to Olivia Rodrigo's electrifying talent, Spicy Pisces is poised to revolutionize the ​fragrance industry with its innovative approach. Each perfume in the range is meticulously named after lyrics from ​Olivia's iconic songs, infusing every spritz with the essence of her mesmerizing melodies.

SPICY TALKS: The content ​will bring up multiple topics ​surrounding fragrance such ​as how to pick the right scent ​for you or where to apply ​fragrance. Occasionally, Olivia ​herself will answer these ​questions in a video format.

Symbolism: shots of scenery & ​props that relate to the scents ​released by the brand. Such ​posts would also add aesthetic ​value to the feed.

Fan Event: Occasionally, there ​would be post to promote a certain ​event or marketing campaign that ​will be used to boost buyers of the ​product. As an example, the event ​from the previous slide is inserted ​here.

Edited Product ​Photographs

Polaroid / Film edited images

Which Scent Are You?: an instagram ​story which includes a polling system ​with 4 different answers that the ​viewers can choose from. At the end, ​the viewer will be able to get their ​own results such as 'if you answer ​mostly As. you should drive 'De Javu'

Scent & Style: an instagram story ​thread where there will be multiple ​slides which showcases different ​styles of clothing alongside the ​perfume that goes with it. At the end, ​the viewer can comment on which ​resonates the most with them.

SOCIAL MEDIA tile

From its bold typography to its vivid imagery, every pixel of the tile embodies the brand's fusion of music and fragrance. With each ​scroll, users are transported into a realm where melodies meet scents, inviting them to experience the magic of Spicy Pisces.

Introducing Sol: A Dazzling Vision of Luxury in Eyewear. Sol emerges as a captivating mock-up business concept, ​redefining the sunglasses industry with its opulent allure. Envisioned to embody the epitome of sophistication, Sol ​boasts a seamless blend of modernity and elegance. From sleek typefaces to cutting-edge designs, every aspect of ​the brand exudes a sense of luxury that transcends traditional boundaries.

SOL Guide: Which Glasses ​Shape My Face Best?: The ​content will include a graphic of ​different face shapes and ideal ​types of sunglasses to make ​sure you look your absolute best.

Lifestyle: shots of scenery & ​props that matches with the ​brand aesthetic. Helps lift the ​feed to be more natural and will ​be a good filler content.

Style Your SOL: A weekly episode ​where video content is made ​based on one of Sol's product. The ​model will film a 'get ready with ​me' style video where she would ​pick out outfit choices that match ​with the product.

EdIted Product ​Photographs

Behind the Scenes

Plan Your Next Vacation with Sol!: ​an instagram story which includes a ​'this or that' poll to boost interactivity ​with the audience while still soft-​selling the product.

Make your Own Sunglasses: an ​instagram story which includes a ​polling system where each top vote ​would be chosen for the next story. At ​the end, a new sunglasses prototype ​will be made and potentially produced ​for future release based on viewer ​popularity.

SOCIAL MEDIA tile

Step into the world of luxury eyewear with Sol's captivating social media tile, meticulously designed to mesmerize and ​entice. Each pixel of this digital masterpiece reflects Sol's commitment to sophistication and trendsetting style. From its ​opulent color palette to its sleek typography, the tile embodies the brand's ethos of modern elegance.

Step into a world of whimsy and wonder with this innovative mock-up business concept, redefining the art of ​mirrors. Funky Frames doesn't just reflect images; it reflects personality, creativity, and individuality. Our mirrors ​aren't just functional pieces; they're vibrant works of art, bursting with color, character, and charm. From quirky ​shapes to bold hues, each frame is meticulously crafted to add a touch of eccentricity to any space.

PACKAGING

BOX DESIGN

Dive into a realm of creativity and color with our ​innovative box designs, meticulously crafted to ​mirror the vibrancy of our frames. Each package is ​more than just a container; it's a journey into the ​whimsical world of Funky Frames. From eye-​catching patterns to playful typography, every detail ​is thoughtfully curated to delight and surprise.

FUNKY DEALS: Every week ​there will be a new promotion ​for either a giveaway/discount ​on certain products.

Submitted Buyer Photographs: ​Reposting images that buyers ​have posted on their personal ​instagram with proper permission ​to share. Involve the community in ​the brand aesthetic. .

Project Memories: As introduced in ​the previous slide, Funky Frames will ​undergo a project of putting product ​placements around Sydney, ​Australia. This project encourages ​people to take pictures in the mirrors ​produced by Funky Frames.

EdIted Product Photographs

Quotes

Get Ready With Me: Indirect promotion ​by utilising the product placement ​strategy in a get ready with me video. An ​influencer will do her makeup in front of a ​funky frame mirror.

Frame It!: an instagram story challenge ​where there will be a blank template of ​a rectanglular frame. Viewers are ​encouraged to join in on the challenge ​to create a design around the frame ​which best represents their style.

SOCIAL MEDIA tile

Immerse yourself in the eclectic world of Funky Frames with our captivating social media tile, meticulously designed to ignite curiosity ​and spark joy. Each pixel of this digital masterpiece reflects the brand's commitment to vibrant creativity and individual expression. ​From bold colors to whimsical patterns, our tile invites viewers on a visual journey through the kaleidoscope of Funky Frames' designs.

Enactus UTS is the University of Technology Sydney counterpart of Enactus Australia.Enactus UTS has branched ​out and expanded community engagement through increased events within the student space and increased ​marketing within our existing social media channels.

VIDEO EDITING

Interactive Content

Dive into the heart of Enactus UTS with our immersive interactive video content, meticulously crafted to showcase the ​diverse talents and passions of our internal team members. Through innovative storytelling and engaging visuals, we ​invite you to explore the vibrant personalities and dynamic roles within our society. From passionate project managers to ​creative marketers, each team member's journey is a testament to our collective dedication to community impact.

UTS Women in Business (WiB) is a student society that has the aim of challenging and empowering a dynamic ​community of inspired, and proactive women, and men through business exposure and experience. I helped ​develop and design content to be published to the student community.